The Big Cheese of Sandwiches: A Conversation with Jeff Mauro


Last Tuesday was National Cheese Day. To celebrate the occasion Food Network star, sandwich aficionado, and all-around good guy, Jeff Mauro teamed up with Cracker Barrel to celebrate. I was thrilled when they reached out to me to offer an interview.

I am a huge fan of Jeff's having watched him earn his spot amongst other Food Network chefs in Season 7 of Food Network Star, I've cheered him as he competed on several episodes of Chopped (you know I love that show!), and I thoroughly enjoy his shows Sandwich King and $24 in 24. He is funny and good-natured and there was no way I was going to say no to interview him!

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I am a big fan of cheese too. I think it is part of the wedding vows when you get hitched to a Frenchmen!

Growing up the main cheese in my house was Velveeta (makes awesome grilled cheese sandwiches). My Dad would snack on Monterey Jack and cheddar before dinner. And for entertaining or holidays my Mom would make hors d'oeuvres with Cracker Barrel cheddar cheese. I remember those blocks for Christmas etc. It was special and different from our “regular” cheese.

Cheddar cheese and Crackers

As an adult, I have had a chance to explore cheese all over the world as well as pick up new versions of old favorites at home. Like white cheddar, something that I was only introduced to in the last five years. My first experience? The Cracker Barrel Aged Reserve (true story!).

Cheese can get expensive. Trust me, I know. With a French guy in the house, I swear sometimes it is a third of my grocery bill! But it really isn't the case for all cheeses, there are lots to explore and many that won't break the bank.

Although I love many sandwiches from around the world, I don't consider a sandwich American without cheese, a weird quirk of mine but true.

I was anxious to talk cheese and sandwiches with Jeff Mauro and between his busy schedule and mine, we made it happen over the phone last Tuesday.

[MWA] I don't eat a lot of fast food now, but growing up, we were a fast-food family and when I think of my favorite cheese sandwich the one I'd say is my favorite and want to recreate a healthier version of is the Arby's Beef and Cheddar Classic. Hot roast beef, melted cheddar cheese, and some sort of spicy barbeque sauce. What is your favorite sandwich where cheese is one of the stars?

[Jeff]  I like a nice aged intense cheddar, thinly sliced black forest ham, and pickled jalapenos on a pretzel roll. That might be one of my top three all-time favorite sandwiches. It reminds me of a ballpark or festival food, you know, and it those pairings of salty ham and cheese with the jalapeno and pretzel it's just so American and awesome!

ham sandwich
Maybe something like this? (Photo credit: Some Kitchen Stories)

[MWA]  No joke, except for the pretzel roll that is what I ate last night for dinner! I love jalapenos on my sandwiches! I do the same thing with turkey, I always add jalapenos.

[Jeff] Well good, see, and you did not give me that answer in advance, I promise!

[MWA] One thing I am always seeking out is fried chicken sandwiches. Here in the San Francisco Bay Area, the best is Bakesale Betty and it is even being replicated in Paris. I haven't seen every Sandwich King, have you done a fried chicken sandwich? If not, where do you think the best-fried chicken sandwich in America is?

[Jeff]  No I haven't done a traditional fried chicken sandwich yet on my show, I did a waffle sandwich with fried chicken, but I love a traditional hot fried chicken with iceberg lettuce and mayo on a soft bun, it is another one of my favorites and showcases the simplicity of a great sandwich.

I'll be honest with you, two weeks ago I had my first ever Chick-fil-A. They just started rolling them out here in Chicago and for a bun, chicken, and two pickles it was phenomenal and I just love it. Politics aside, I am in it for the food and they executed a great sandwich.

THE Bakesale Betty Fried Chicken Sandwich
Jeff, you need to try THIS one > THE Bakesale Betty Fried Chicken Sandwich

[MWA] With your various shows you do a lot of traveling, so what is the food item you miss most when you are on the road? What do you want to come home to?

[Jeff] Believe it or not, pizza. I am in New York a lot so I don't want to start that whole argument about NY vs Chicago who has better pizza. But it is a misconception that Chicagoans only eat deep-dish pizza for every meal. That's not true. It's a special occasion thing. Growing up we would have a deep dish or stuffed pizza once or twice a year maybe.

We eat thin crust pizza primarily. That's usually cut in squares with a nice crackery crust, and big chunks of locally homemade Italian sausage – I have not found anywhere else in the country or the world that makes it better than here. It's got whole milk mozzarella, nothing spared. I wish the world knew about that more. We are only known for Unos, Due's, or Malnati's which are great, but our thin crust is something to be experienced and should be.

Chicago Thin Crust
Looks pretty good to me! (Photo credit: Thrillist)

[MWA] That sounds yummy! Conversely, when you are on the road, what kind of food do you seek out?

[Jeff] For product research (!) I do have to eat many, many, many sandwiches. And I prefer to as I am always trying to get new ideas for recipes and for locations. One of the first things I do when I check into a hotel is open up “the binder” and flip to the room service menu and see what they got and chances are I'll order a couple of samplers of something even sometimes before I go out to dinner. Just because I want to know whether or not I would ever order anything [outside], it is a way of gauging what's out there [locally].

It's something I heard Chicago chef Graham Elliott does. He orders 90% of the room service menu and I thought that was a great idea. The other specific thing I seek out in Los Angeles is one of my favorite sandwiches in the world, a Langer's pastrami on rye. Hand cut from Langer's deli in LA. I am going there in two weeks and that is what I am eating. (Another great one in NY is at the Chelsea Market called Friedman's Lunch)

Langers Delicatessen Pastrami (Photo credit: Dine Delish)

[MWA] There are some really great spots for pastrami sandwiches here in San Francisco, there are even some pastrami blogs!

[Jeff] Really? How I am not related to this person, I don't know…


[MWA] I am always writing about not needing a lot of money to travel, which is why I love your show $24 in 24. It shows people you can have great food without breaking the bank! Do you have San Francisco favorites that you think would make the cut if you filmed here?

[Jeff] You know, I've been to San Francisco once and it was probably 10 years ago. I went for Thanksgiving which I had on a farm outside the city. I remember getting a breakfast burrito at the farmer's market. And that was my fondest memory eating there. That whole market on a Sunday morning. I ate my weight before 9 a.m.

[MWA] So it sounds like you need to come to San Francisco!

[Jeff] I do! My wife is going out there in a few weeks for business, I need to have her do reconnaissance for me.

[MWA] Thank you so much for taking the time to speak with me today. I love Cracker Barrel cheddar and was blown away to hear that it was award-winning too! The white cheddar is one of my favorites – I love it alone with a glass of red wine, the perfect way to end a day.

I'd say Jeff Mauro and Cracker Barrel are a perfect pairing!

Make sure to follow Jeff on Twitter and Like him on Facebook and tune into his shows Sandwich King and $24 in 24 on The Food Network.

Check out great recipes and pairing for Cracker Barrel's award-winning cheeses on their website.

Cheesy goodness in San Francisco

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A Conversation with Jeff Mauro

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  1. Great interview Andi! I am a true lover of cheese as well from a creamy brie to a chewy squeeky cheese that we have here in Canada.
    I was watching Anthony Bourdain’s the Layover and he too explained that Chicagoans don’t actually eat a lot of deep dish pizzas – they do it when people come to visit.


    1. Andi Fisher says:

      @Murissa, thank you! Jeff is wonderful and I enjoyed speaking with him. I remember the the Layover in Chicago too!

  2. Denise Lonsdorf says:

    Wow, now I’m hungry. Lots of great ideas. I thought it was funny about the pizza. Here in St. Louis, the thin crust pizza he described, is call St. Louis style pizza!

  3. Paula Varble says:

    Oh my…I love me some cheese, cheese, cheese…any kind. Velveeta grilled cheese, oh yes. This pictures look heavenly. Oh my mouth is watering. Thanks for sharing. I don’t watch much, if any, of the Food Network. I guess it just makes me hungry.

  4. White cheddar ….hmmm ….I’ve just always zipped past it, maybe it’s time to give it a taste! This was a very interesting interview (but I shouldn’t have read it before breakfast, now I am craving a hot pastrami sandwich!). Cracker Barrel cheese is always in my fridge.

    1. Andi Fisher says:

      @Rust, it was a long time before I discovered it and it is amazing!

  5. Heather H says:

    Well this post settles it–I’m having a grilled cheese sandwich for breakfast today! And pizza for lunch? We’ll see… ๐Ÿ˜‰

  6. Adrianne B says:

    I love Jeff. AND Sandwich King. And sandwiches! I have to plug Columbus, Ohio’s Knead which serves the Motherclucker sandwich and is darn-near heaven on Earth. I also adore the Cornwallis at Birmingham, Michigan’s Red Coat Tavern.

  7. rebeka deleon says:

    i just watched the sandwich king the other day. great show. i love watching cooking shows and getting new ideas.

  8. Christy R says:

    I like watching Jeff also, I like how he incorporates his family into his show sometimes too. So awesome that you got to interview him. I just discovered your blog and look forward to following you!

  9. Jackie Wilson says:

    Now i am really hungry after reading this, if only my husband knew it was cheese day, he loves all types and trying new types of cheeses.

  10. These look so delicious. I loved seeing the great recipes.

  11. I LOVE sandwiches. Maybe I should’ve been British. But jalapeรฑos? I’ll take sharp cheddar. YUMMY!!!

  12. I love fried chicken sandwiches too but I haven’t found anyone that makes a good one here on the Oregon coast. Great interview!

  13. Nena Sinclair says:

    I absolutely love cheese! I love experimenting with different cheeses in recipes and of course, just eating it. That pizza looks so amazing! I want a piece!

  14. Crystal Porter says:

    I had no idea that National Cheese Day even existed, thanks for the learning experience!

  15. Tammy Dalley says:

    THE Bakesale Betty Fried Chicken Sandwich got me drooling , yummy!!! I love anything to do with cheese, my hubby do as well, we love making dishes with different cheeses, one christmas we went to Sobeys and bought 100$ worth of cheese, we were eating cheese for a month lol! What a great interview with Jeff Mauro, thanks for sharing the delicious recipes, going to pin a few to make later ๐Ÿ™‚

  16. I love cheese on basically everything especially if I get pizza always gotta be extra depends on the pizza though LOL

  17. I love your AFAR stuff. That cheese collection was awesome. I love cheese, too. For too many years the grilled cheese sandwich got no respect. Haha! We now have a grilled cheese restaurant in OKC – the Mule!

  18. Mmm! All of the items in the pictures look delicious! I just got back from San Francisco – I wish I had known to stop by Bakesale Betty! ๐Ÿ™‚

  19. Mmm! All of the food in the pictures look delicious! I just got back from San Francisco – I wish I had known to stop by Bakesale Betty! ๐Ÿ™‚

  20. What a great interview. I literally just went to the refrigerator and had some cheese and and ham. What a great dream job to have…tasting food all over the country. Where do I sign up?

    Seriously, where? ๐Ÿ™‚

  21. Great interview I didn’t know there was a national cheese day so cool

  22. That was a a really good (quick) interview! Yum! I wish I wasn’t trying to lose a little weight, reading this post was a bad idea! I do treat myself to a little cheese every day or two though; I like a nice sharp cheddar by itself or on a cracker. I haven’t tried white cheddar, I probably should! And I’ve been watching Chopped On Demand–I especially love the All-Star specials they were doing!

  23. heather breyer says:

    white cheddar sounds delicious! My kids and me love cracker barrels extra sharp cheddar cheese. It has such a good flavor! I can’t even explain how good it taste. My husband on the other hand doesn’t like it, he prefers pepper jack.

  24. chrissy c says:

    I never knew there was a National Cheese Day! I love cheese…..it’s the only Calcium I get! Thanks for the recipe ideas!

  25. Those sandwiches look so tasty!

  26. JD Northwest says:

    I’m going to have to start sending my wife to do reconnaissance for me too. ๐Ÿ™‚

  27. I will hav to check out Chopped. I love a good cooking show!

  28. I LOVE Food Network Star and was so happy when Jeff won last year. I really enjoy his new sandwich show. Some of the combinations he eats are pretty awesome!

  29. veronica vaughn says:

    the cracker barrel cheese is really good

  30. Jennifer B. says:

    I watched him compete on Next Food Network Star and Chopped as well. I’m not sure that I agree with you that in order for a sandwich to be American, it must have cheese. What about a BLT?

  31. The pizza with all the meat and vegetables looks fantastic!

  32. I am the exact same way. The only sandwich that I can think of in which I don’t use cheese is peanut butter and jelly. OTher than that I am always using cheese.

  33. Julie Raye-Rod says:

    I am a huge fan of cheese! Definitely great on sandwiches and crackers