About a year or so into my blogging career I began floundering a bit, not really sure of the direction I was going with this space or having a true understanding of how I could improve metrics such as traffic, comments, my Alexa ranking, etc. At that time I was fortunate to meet someone online who I bonded with immediately.
We became fast friends, but our relationship eventually represented something of an astronomic being. Like a star, it shined bright and then burned out quickly. It was an amazing experience and I sometimes look for that star missing in the constellation that symbolizes my blogging life.
What remains is the ghost whispers of a mantra from my first blogging guru: “find your tree” a key tenet that has guided me ever since.
The content of your blog is represented by a tree. The base of your tree is the thing you are most passionate about, it is the topic that all your posts should tie back to. Every post should a branch that “stems” from the trunk. This will allow you to “root” your blog to a place where people gather and know what to expect when they do.
For every decision I make about my blog I think about how it is tied back to travel. Even if it doesn’t seem obvious to you at first, there are many ways of harvesting your content to fit your trunk. As I was recently explaining this to a few people in Momcomm’s Content Brew group (I highly recommend this course!), I have a series called J’adore which I typically publish on Mondays. Oftentimes the items that I share have nothing to do with travel, they are just things I have spotted that I like. But each time I write the post I frame it with something like “things I have spotted while traveling the interwebs…” I bring virtual travel into it.
It is very subtle, but it works. This is obviously not going to work for everything…and guess what? That is where you draw the line. If you can’t make it tie to your trunk, you don’t do it (or at least not very often!).
Since defining the trunk of my tree [travel] and sticking to it, writing had become even easier for me.
Just a little tip that has helped me immensely that I am passing on to you.