I figure the only way I’m going to stay accountable to my Project Discover plans is to put some of my blogging goals out there. I’ve been blogging eight-and-one-half years and I tell you, it doesn’t get to be any easier. I don’t want to be a slave to the space, a lesson I learned when blogging became work in the early part of my sabbatical.
I thought, “a year off on travel adventures, my blog is going to rock! All those times I whined about not having the time…now you’ve got it!” Problem was, then it became work. Misadventures with Andi is my creative outlet and if I can’t have fun doing it, then why do it? I want to drive my blog, not the other way around.
However, there is a minimum amount of sh*t that just has to get done and I didn’t do a lot of it last year. I blogged. The 144 posts I wrote is a testament to that, but I didn’t do all the “support” work I needed to drive traffic the way I used to.
So, my dear friend Natalie of Cosmos Mariners (still love that name)! has a monthly blog post detailing what her goals are and how she’s doing against them. She’s been doing it a few months now and I’m borrowing the idea to give it a try.
My February Goals
1. Blog twice a week.
Three would be more ideal. As a monthly total, I generally exceed that, but I don’t consistently do two a week, if that makes sense.
2. Work on driving traffic.
That means more consistent social media. Right now it’s in spurts and I would like to make that more even. I’ve got great tools (Hootsuite, Buffer, Tailwind) to do that, I just need to make it happen. I started bullet journaling and I have defined daily tasks, one channel per day (plus Google+ daily) to get it done. [Also, remember how I wrote about a Twitter tool I used to love but it went away? I found a replacement! It’s called dlvr.it, it’s isn’t free, but its’ good!]
3. Work on building traffic.
SEO. SEO. SEO. I’ve got 2,463 blog posts. Less than half of them have been optimized. I am never going to “write for SEO” but I can do a better job of integrating it into older posts. I want to update at least one old post a week.
4. Work on finding traffic.
I need to find my niche and my tribe. I no longer know how to define myself. I consider myself a lifestyle blogger who is focused on food and travel. I know there are others out there – like my pal Kristin, but where are the rest? I am not a recipe blogger, I am not a full time traveler, I’m a hybrid and I’d like to find others out there! In terms of action steps, this requires additional thought, but I am throwing it out there that it is something I need to work on!
5. Revitalize my newsletter.
I’ve had good years and bad years with this. I want to bring it back and be consistent about it. The thing is, I’m not looking to just check a box, I want it to add value, be something that people look forward to. I’ve been using Mailchimp for a long time, but I keep hearing so much about CovertKit. My specific goal for this month is to check that out.
6. Think about my “offering.”
People’s time is valuable. And their mailboxes are full. Finding the right offering that is going to motivate people to give me their email address is of the utmost importance. Specific goal for this month is to brainstorm some ideas.
7. Start building my Portland network.
I have a list of bloggers and local influencers that I would like to reach out to for a post series I am thinking about. I would also like to connect with local PR agencies and start making myself visible in this region. I had so many opportunities in San Francisco, I would like to replicate that here.
8. Update online accounts.
I belong to SO many networks with a million profiles! I need to make sure that I update my personal contact information so that I don’t miss any opportunities. I’d like to update 5 a week.
9. Pay it forward.
When I first started blogging I read several hundred blog posts a week. When social media exploded and my professional career took off, I didn’t have time to read that many. However, it is super important. Commenting is the currency that makes blogging run (among other things these days!). I’m committed to reading and commenting on three blogs a day. My bullet journal will be helping with that as well.
That’s it. Nine may be too many, or not enough…we’ll just have to see when I check in with you in March.
How about you? Any of these goals resonate with you? Do you create and track your own goals? If you blog about it, share your latest post about it, I’d love to see it!