Be Nice

Any one who follows Seth Godin knows that his latest book, Tribes. Seth describes a tribe as a group of people connected to each other, to a leader and to an idea.

Liz Strauss is a leader. Liz Strauss leads a tribe. A tribe of people connected to a very powerful idea: Be Nice.

It may sound simple, over-simplified in fact, but it is actually not natural for humans these days. But one thing I can tell you for sure: I have been to a lot conferences (although only one other blogging one) and many networking events, and I have never had such an easy time speaking with and connecting to people.

Liz (and Terry Starbucker) cultivates a following of quite diverse people from all walks of life and segments yet she fosters a culture of kindness and generosity that connects people in very profound ways.

Over the past two days of SOBCon, Liz had spoken little, letting Terry lead panels, present topics, lead Q & A, but today as the afternoon wore down, Liz stood in front of the room, without a PowerPoint and walked us through a very simple, yet profound concept about building and maintaining a business. But she opened with a statement about numbers. She said something that struck me…well she said many things that struck me, but one in particular: numbers don’t mean anything until you label them.

Stop and think about that for a minute.

How true is that!? The importance assigned to numbers is purely subjective. The implication being decided by the person who is receiving or interpreting the information. I love that!

People focus on numbers a lot. What’s your traffic? How many comments do you get? How many books have you sold. But – but – but – in comparison to who? Under what circumstances? With how much investment? It is all subjective, that requires a unique perspective.

Don’t worry about other people’s labels. Focus on you: decide who you are and what you stand for and stick to it, be genuine, and most of all…be nice!

Heart photo credit bohohideaway

About Andi Fisher

I'm a lifestyle blogger focused on travel and food. A marketing gal who gave up my job to travel around the United States in an RV with my hubby. I'm now settling into the Portland area where I'm looking for my next career adventure! I love to travel via my stomach. Eating, seeking out local artisans and features to share. I've got more than 26 years of experience in marketing focused on content, social media, and direct marketing and I've mentored many bloggers, old and new.


  1. DW Quilt Art says:

    I like the Be Nice idea…it seems a struggle sometimes…not to Be Nice, but to get it in return. But I guess it needs to start somewhere…will have to look into this further. Interesting as always, Andi 🙂

  2. Liz Strauss says:

    Thank you! It’s a pleasure to be seen, heard, and understood. You came with an open mind and a wide-open heart. Your brain made the conference what it was as much as mine did. Thank you.

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