Megan of Velveteen Mind wrote an outstanding post this week on the meaning of numbers in the blog world. In “Internalizing the Statistics: I Bet You Think This Song Is About You” Megan talks about the controversy that is the numbers game in the blogosphere.
But before I get into what she wrote this week, I wanted to remind you of something else she wrote about that I feel is worth repeating over and over.
At Blissdom09 she uttered the most unforgettable words which have stuck with me since that time. I wrote about this before here, but wanted to pull an extract of what I wrote:
...about blogging without obligation vs. blogging with discipline. I think the most important thing is this: OWN IT.
I wish I could say that those are my words, but they aren’t. They come from Megan at Velveteen Mind, an empowering woman who blogs the way she wants, when she wants and about what she wants, and as a reader of her blog you know that is what you are going to get, because she has set those expectations. That is what is key. If you write it and it is interesting, they will come. After that you just need to let people know your pace, and don’t apologize for it…own your blog.
How powerful is that? I seriously think about printing that out and taping it to my monitor all the time. Those words have guided me over the past year and I keep them close. I also share them with other blog friends when they feel they aren’t “doing it” right. There is no right or wrong. There is what works for you. Don’t lose site of why you started a blog in the first place, it should be for the pure pleasure. Words echoed by Laura and Jennifer when they commented on my “Finding Blog Topics” post.
So now we are at 2010 and there is another Megan Jordan sound-byte that is worth rejoicing in, or as she closes her posts with “relish” in. In this week’s post she says:
You are not your stats.
You are not your little stats. You are not your big stats. You are not your ignorance of stats.
I encourage you to read the rest of her post here.
Liz Strauss also spoke about numbers at SOBCon 09. I blogged about it here, but have pulled this extract:
…she said many things that struck me, but one in particular: numbers don’t mean anything until you label them.
Stop and think about that for a minute.
How true is that!? The importance assigned to numbers is purely subjective. The implication being decided by the person who is receiving or interpreting the information. I love that!
People focus on numbers a lot. What’s your traffic? How many comments do you get? How many books have you sold. But – but – but – in comparison to who? Under what circumstances? With how much investment? It is all subjective, that requires a unique perspective.
Don’t worry about other people’s labels. Focus on you: decide who you are and what you stand for and stick to it, be genuine, and most of all…be nice!
I wanted to do this post because I think from time to time we all need reminders that we are more than just a number.
We are the sum of ALL our parts.